Jorge Morales is an Assistant Professor of Psychology and Philosophy, and Director of the Subjectivity Lab. His research focuses on understanding the subjective point of view of the mind: How we perceive the world around us, how the brain creates conscious experiences, and how introspection opens a window into our own minds. With an interdisciplinary approach that integrates tools from psychology, neuroscience, and philosophy, Morales’s research aims to provide an “objective” understanding of intrinsically “subjective” phenomena involved in visual processing, attention, awareness and metacognition. How does the visual system integrate objective representations with information about the observer’s perspective? What are the psychological and neural computations that make these experiences conscious, and how can we study them? Can we alter those computations with psychophysical tricks and neuroscientific tools to make us more or less aware? What are the mechanisms supporting introspection and metacognition? Inspired by both novel and centuries-old philosophical problems, Morales addresses these questions empirically using a wide array of tools such as computer-based psychophysics experiments, eye tracking, 3D-printed and laser-cut objects, functional magnetic resonance imaging (fMRI), transcranial magnetic stimulation (TMS) and computational modeling.